Royal Enfield Bullet 350: The Royal Enfield Bullet 350 achieved record sales in September 2025. As prices dropped, sales of the Royal Enfield Bullet 350 doubled, and customers queued outside showrooms. With the GST rates being reduced and the arrival of the festive season, demand more than doubled, resulting in long lines of customers keen to buy the motorcycle.
The Bullet 350, known for its timeless retro design and robust performance, has always held a special place among motorcycle enthusiasts. However, the price cuts implemented after the GST rate dropped from 28% to 18% particularly benefited this motorcycle, making it more affordable than ever before. This move by Royal Enfield, coupled with attractive festive offers, led to the sales spiking to an astounding 25,915 units in September 2025, more than double the 12,901 units sold in the same month the previous year. This 100.88% increase clearly highlights how a strategic price adjustment can unlock significant market potential.
Royal Enfield Bullet 350
Bullet 350, a highly popular motorcycle from Royal Enfield, shatter all sales records. Sales have risen following a reduction in the motorcycle’s price due to the introduction of new GST rates in September. Due to the company’s lowered prices and appealing offers, sales of this classic motorcycle have skyrocketed by more than 100%. This bike, which was already a popular choice, has become even more affordable due to the GST reduction, leading customers to rush to buy it. People queued for a long distance outside the showrooms to buy it. Renowned for its amazing appearance and superb performance, the Royal Enfield Bullet 350 is a cruiser motorcycle with retro styling.
Sales Doubled as Prices Decreased
Data indicates that 25,915 units of the Bullet 350 were sold in September 2025, whereas the figure for September 2024 was just 12,901. This accounts for an enormous increase of 100.88% in Bullet 350 sales, with 13,014 additional units sold. This cruiser motorcycle in retro style held a market share of 22.82%, showing that this Royal Enfield model continues to be favored by customers. It has good sales performance in both urban and rural areas.
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Royal Enfield Bullet 350 Price
The impressive sales figures can primarily be attributed to Royal Enfield’s recent price reduction for the Bullet 350. The government made a decision to lower the GST on motorcycles that are up to 350 cc. The Royal Enfield Bullet 350 belongs to this category, prompting the company to lower its price, which proved advantageous for them. The Royal Enfield Bullet 350’s ex-showroom price starts at ₹1.60 lakh and reaches up to ₹2.02 lakh.
Higher Demand in the Festival Season
The demand surge was also significantly influenced by the festive season that commenced in September. At this time, the majority of individuals opt for buying a new car. For car manufacturers, this period also represents a peak sales season. Customers flocked to showrooms to capitalize on favorable occasions and festive promotions. This motorcycle became one of the company’s top sellers due to the sales boost from both the GST reduction and the festival season.